Unlock the full potential of ads with the Growth Formula
Meet the Growth Formula
Leading marketers are now using a specific set of tactics and solutions to unlock more return from their investments. We’ve packaged the key ingredients into a simplified recipe for you to apply across your campaigns.
Pinpoint your objectives and ensure all your marketing efforts are aligned to support them.
Lay the groundwork for robust measurement, an automation strategy, and powerful creative.
Create campaigns that bring accelerated return on investment.
Unlock customer insights to improve performance, identify new opportunities, and enable maximum growth.
Real results for businesses like yours
"The Google Ads Growth formula simplified the steps to make our marketing spend work harder"
By switching to Target ROAS we were able to target the right people, becoming more profitable while being more cost effective
"The YouTube platform really gave us an opportunity to give customers precise creative for their region and their store."
“Paycor helps HR leaders automate manual work. Google has helped us do the same, growing our bottom line.”
Your questions, answered
The Google Ads Growth Formula is a step-by-step guide that packages the best Google advertising tactics and solutions into one simple recipe for growth. Customized by marketing objective, it’s designed to help marketers unlock more ROI from their Ads investment.
The Growth Formula is designed for marketers who manage Google Ads, and individuals who develop or influence the digital marketing strategy for their organization.
Start by selecting your primary marketing objective with Ads, and then go through the sequential four-step guide. Each step highlights key actions which can help you further optimize your Google Ads investment. Finally, sign in to your Google Ads account to ensure you're applying what you learned.
Ready to get started
1 ”Reclaim Growth with Rapid Agency Transformation”, Forrester Consulting Thought Leadership Study Commissioned by Google, April 2020
2 Ready Together: How Agencies Can Accelerate Growth Today and Future Proof for Tomorrow," a commissioned study conducted by Forrester Consulting on behalf of Google and 4A’s, October 2020
3 Internal Google Data, October 2020; (Incremental Conversions) Google Data, Global, Feb-Mar 2021
4 Internal Google Data, October 2020; (Incremental Conversions) Google Data, Global, Feb-Mar 2021